Business Booster

Type Course
Duration 4 days

Once you have earned your Personal Trainer certification, you are technically ready to start working with clients and helping them achieve their goals.

However, as a novice in the industry you are often not 100% comfortable with where and how you will find your (next) clients. This can cause a lot of stress and (financial) pressure.

The Business Booster course teaches you how to develop and take control of your business.

Over the years, we have noticed that coaches and Personal Trainers use to make a number of mistakes that prevent them from successfully growing their business or attracting new clients:

  • They adopt a passive attitude in terms of marketing and wait for customers to come knocking on the door themselves to benefit from their services;
  • They only implement marketing actions when the need for new customers is urgent. Therefore, they constantly have to work hard to find new customers;
  • They only invest in education to deepen their technical knowledge as trainers and do not spend enough time developing themselves as entrepreneurs;
  • They rarely have a marketing strategy in place that allows for a steady influx of prospects and new clients. As a result, financial security is low.

Through this course, we want to address and treat these shortcomings. We want to help you make your passion your business, without compromising your health and quality of life.

There are 4 goals we help you to reach with this course:

  • A strong product that you can sell with confidence at a worthy price;
  • A strong sales process to convert leads, followers and friends into customers;
  • A proven marketing strategy to generate leads through all the year;
  • The only course you need to become a full-time (+5K/month) Personal Trainer.
  • Course spread over 12 weeks (3 months)
  • Kick-off + 3 class days on location
  • Online course material that you can process at your own pace between the 4 class days

Teaching days are organized so that every participant has sufficient time to absorb the theory and put it into practice.

Day 1 teaching

  • Introduction
    • Getting to know each other
    • Objectives of the course
  • Module 1 - An irresistible product
    • Define target group
    • Core Product Design
    • Your irresistible offer
    • Coach’s Toolkit
      • Coaching & Communication
      • Administration

Day 2 teaching

  • Module 2 - An enjoyable sales process 
    • Business essentials
      • Business plan
      • Freedom number
      • Performance trackers
    • Your roadmap
      • Your ideal week
      • Your annual plan
    • Sales mastery

Day 3 teaching

  • Module 3 -  A proven marketing strategy
    • Personal branding
    • The 3 phases of marketing
      • Phase 1 - The case study launch
      • Phase 2 - Organic marketing
      • Phase 3 - Lead generation

Day 4 teaching

  • Module 4
    • Micro teaching - Core Product presentation
    • Analysis + business plan optimization 
    • Analysis + marketing strategy optimization 

Teaching materials

  • Access to the online training platform: training videos to supplement the offline training sessions.
  • A shared Google Drive folder with worksheets where you can immediately incorporate and use the knowledge gained in function of your company.
  • Lifetime access to the online learning materials and updates.


Not applicable.


We ask that you actively participate so that we can issue your attendance certificate at the end of the course.

Enrollment criteria

To enrol on the course, you must hold a Personal Trainer certificate (NASM CPT or equivalent). Should you have any questions regarding the prerequisites, please don’t hesitate to contact us.


The Flemish Region offers financial support for this program.

KMO portefeuille

  • Intended for the self-employed/SMEs in the Flemish Region.
  • Voucher for 30% off the cost of the program, excl. of VAT.

We would like to draw your attention to the fact that, following a reform of the 'KMO portefeuille' system, courses aimed at developing technical knowledge and skills to work in the sports and fitness sector (fitness instructor, Personal Trainer...) are no longer eligible for subsidies. We regret this decision, which was made independently of our will. If it turns out, after verification, that certain courses meet the criteria, we will inform you.


Lessons take place between 9.00 and 17:00.


Once you have specified your preferred language, simply choose the schedule that suits you and follow the steps below to confirm your registration. It will take you no more than 2 minutes.

Due to the logistical organization, we kindly request you to ideally register for a course at least 2 weeks prior to the start date.

Do not hesitate to contact us if you have any questions.

Register for Business Booster.

Price (tax incl.): €995.00

Choose your language.

Choose your course (NL).

No classes available for this language.

Unfortunately there are currently no classes scheduled for Business Booster in this language. Please choose another language, register without booking a class, or check back later. We frequently schedule new classes.

Can't find a class that works for you?

If you wish, you can still complete your registration, and book a class at any time later from your dashboard. Open registrations help us estimate demand for classes. We will let you know when a class is scheduled in your region and preferred language.

Would you like to apply for a subsidy?

You might be eligible for a government subsidy.

More info about subsidies ›

BLACKROLL Personal Trainer's Set

We created a high-quality Personal Trainer's set to help you get started. The set is composed of must-have tools that belong in any trainer's arsenal. We use the same tools in our courses.

More info about the Personal Trainer's Set ›

Conditions of participation

To enrol on the course, you must hold a Personal Trainer certificate (NASM CPT or equivalent). Should you have any questions regarding the prerequisites, please don’t hesitate to contact us.

Please select a class or "I will book my class later." before you continue.